Tips and useful guides
Brochures versus promotional items as giveaways at a tradeshow
This is a big question for company’s marketing their business on an exhibition stand.
The greatest choose the promotional items approach, pens, squeeze balls, key rings and magnets etc. The promotional items value is highly questionable after all do customers keep the items or simply fall by the waste side.
What are you trying to meet when handing out these valuable freebies to potential customers?
With all these changes in marketing more and more businesses are now on reverse, going back to the good old times simply handing out the information your customers needs, your services and how these can help their own business.
The below points explain why a booklet or brochure is the most powerful marketing weapon you have when selling your services to visitors.
Why do brochures make the perfect giveaway?
They have long-lasting value, a customer will keep the brochure if the service is of interest. Make the brochure small enough to fit in a pocket; don’t overfill your content with too much information.
Your brochure could be filled with tips or ways to help your customers improve their own business by using your services making it a good reference guide to keep handy.
Make your brochure clean and clear to read or browse quickly. Your brochure can also make you seen as an expert in your field giving customer’s confidence to buy from your business when they are in the market in the future.
Who would use a brochure as a giveaway at a trade show or exhibition?
Any business attending or exhibiting at a trade show can give away a free brochure.
The perfect candidates are a business selling a range of services with enough content to complete a small unique brochure.
What kind of information should you include in the brochure?
The best information to include within the brochure content is basic services, general business details, awards or accreditation and anything you think your customers would need. Think a little different, useful tips or even new information for novices to the industry. Last but not least your contact details and online enquiry or quotation form.
Targeting social media markets after an exhibition or event
With many businesses using social media for marketing campaigns, it can also be used after an exhibition to report on increases in LinkedIn, Facebook, Twitter or any other social media market not mentioned. In 2012 there has been an increase of 80% in businesses using social media in an exhibition or event.
We have compiled together a useful list of possible targets that you could use at your next event to be able to identify success utilising a social media campaign with your next exhibition.
Social Media markets to target
Every business will have different measures or targets for a social media campaign and what social media they wish to utilise for their exhibition, depending on the chosen audience.
New members for Facebook, Twitter followers and incentives to encourage targeting Facebook can be rewarding depending on the business and the campaign. Give out Facebook like us cards with your business details encouraging likes and friends to visit your profile page and share or spread your brand.
As an incentive give 10% off next order or discounts for likes to encourage likes to your profile page. Create a business card with twitter on one side and Facebook on the reverse to give customers the option of which social media they wish to use.
This can be reported on after the event to report and analyse which social media your company can use with success. Give out a flyer with like us today and guarantee a place in the monthly prize draw for example as an incentive, Follow us on Twitter to be added to our prize draw.( For example using Twitter).
Building your brand with social media
Reporting after the event is very powerful information;
Did you receive an increase on likes on your Facebook profile and shares;
Did your Twitter followers suddenly increase;
YouTube page hits increased;
LinkedIn connections increased;
Company Hashtag, retweets and comments increase;
The above are all options of testing each social media market and choosing which one is right to target your business marketing towards.